San Francisco, May 22, 2018– A union of pioneering influencer marketing companies, designers of the influencer marketing market, today announced the formation of the Influencer Marketing Association( IMA ), created to represent brand names, firms, networks and influencers. The national trade association will act as the voice of the market, offering counsel around influencer marketing patterns, measurement standards, openness guidelines, and best practices for marketers and influencers.In less than a years,

influencer marketing has established itself as a vital element of marketing techniques for companies around the globe. In 2017, the market was valued at $2 billion and is predicted to reach $10 billion by 2020,< a href = > inning accordance with Adweek. In taking a look at the increase of organizations in the marketing market, there is no trade or market organization entirely concentrated on supporting influencer marketing companies and professionals, despite its increasing prominence recently. The charter member of IMA recognized this requirement and developed the organization. By functioning as a resource to members and the marketing/ advertising/ PR industry at big, the organization aims to promote influencer marketing as an integral component of all marketing campaigns. A founding principle of the IMA is that robust innovation, consisting of platforms and analytics capabilities, should combine forces with human oversight, leveraging critical thinking, in order to be effective.Among the association’s concerns is to establish market guidelines for ethics and best practices, beyond the Federal Trade Commission( FTC)guidelines. In order to ensure influencer openness, credibility and disclosure, IMA will motivate great citizenship and adherence to market finest practices, while clarifying FTC compliance requirements. “Influencer marketing has lastly come into its own as a marketing strategy– not a strategy– that engages influencers to produce and share sponsored content that reaches millions of target market and drives shown ROI,”says Danica Kombol, president of All over Firm.”The Influencer Marketing Association believes genuine individuals tell the very best stories about the brand names, items and services they enjoy. We likewise think brand names desire to reach real, human clients. None of our members would ever rely entirely on an algorithm to select influencers for our clients. To be effective, influencer online marketers have to be tech-enabled to scale, however human-powered where it counts.”Just like any marketing initiative, influencer marketing requires to be measured to demonstrate worth and ROI, nevertheless there is presently no industry

requirement to do so. For that reason, the association is establishing industry benchmarking standards in order to identify the efficiency of influencer campaigns based on audience growth, efficiency analytics, consumer engagement and project reach. The association will also challenge the market to look beyond engagement numbers, analytics and metrics, and instead think about the value of integrating the human component with technology.About the Influencer Marketing Association The Influencer Marketing Association

wased established in 2018 as the main trade organization devoted to protecting the authenticity and principles of influencer marketing. Influencer marketing is defined as real people informing genuine stories about the brand names, items and experiences they like. Our objective is to drive development in influencer marketing; supporter on behalf of influencers, marketers, and customers by making sure ethical requirements are fulfilled; and act as the go-to resource on best practices, measurement standards, and patterns. The Influencer Marketing Association was established by a group of pioneering influencer marketing companies and networks whose founders continue to lead the influencer marketing market today.Our Vision The Influencer Marketing Association emphasizes the worth of integrating the human element and leading-edge innovation while operating under a set of ethical standards to attain marketing goals and deliver ROI.Our Worths Safeguard the tenet that the human element of influencer marketing is crucial because brand names want to reach human consumers.Field crucial research on influencer finest practices and trends.Educate the industry on influencer marketing trends and be an expert resource to all who