Are you pleased with your video marketing method? I bet the response comes quite quickly.Nearly every online marketer I talk to nowadays is utilizing video in their web, social networks, demand, content marketing, or sales enablement programs. They all think it is very important, and they all plan to increase their investments in video due to the fact that they believe it works. Yet when I ask the easy question “are you proud of your video content or your video marketing strategy”, the response is usually a muffled, extremely humble,” no”. When I ask the unfair follow-up concern
“do you know how well your videos are carrying out or what your ROI is on your video financial investments?” they usually laugh, or cry, and repeat the same answer.This got me believing about why marketers are still having such a
hard time with video marketing, provided how important and impactful it can be (check this current post for some meaty statistics that strengthen this ). And more importantly, exactly what they can do to get on the quick course to video marketing success. Without more ado, here are some quick tips to assist you get moving on a video marketing strategy you can be proud of:1. Location the Focus on Effect, Not Quality I find that many online marketers aren’t happy of their
video method due to the fact that they feel their content just isn’t that terrific. However often “isn’t that great “simply means they do not think it’s high quality or it hasn’t taken off on YouTube with thousands of views.For most marketers, excellent material is simply whatever gets the job done. Is your content keeping your target audience engaged? Is it increasing their time-on-page and driving much better conversion rates? Is it moving audiences through the funnel and influencing essential decision makers? If you do not know the responses to those concerns, you merely have no idea what’s working and what’s not.Maybe your not-so-great videos are in fact driving more pipeline than the other material initiatives that you believe are oh-so amazing. Possibly you ought to be proud! Or maybe not.
Don’t be subjective and don’t make presumptions. You have to let the information speak itself. And to do that, you need to start by getting the best information!.?.!! 2. Get Creative in Your Use of Video In basic, I find that online marketers are still extremely conservative in how they use video material. Explainer videos and academic webinars are quite prevalent now, considering that online marketers know that video is the finest way to inform given its high retention rates.But do not forget that video is also the very best way to inspire, captivate, and link with individuals on a more personal and emotional level. Get imaginative with using video to deliver enjoyable, approachable, and humanized material campaigns.
Inspire your audience with humanized stories of consumers using your services or products to achieve better results. Or simply use video blog sites, culture videos, and company updates to connect with your audience on an individual level. Attempt some things out and diversify how you use video material, and you’ll begin to find what you’re good at, and what your audience actually cares about.3. Attempt Something(Rather)Daring Let’s face it, no one(including your consumers)will get excited about your video method if you’re releasing another boring, screen capture video with a narration to flaunt your most current feature.But you know what they might get thrilled about? If you provided an interactive video
a fish story around using video material and analytics to differentiate their business, increase conversion rates, much better rating and certify potential customers, and provide campaigns that get the attention of their CEO. He’s one of those online marketers that is
actually doing exactly what I’ve discussed above (and undoubtedly, a big motivation for this whole post– thank you Travis! ). The one thing that Travis stated throughout our conversation that gave me the most stop briefly (in an excellent way)was the following: When I
sit down with our executives, our sales team, and my marketing peers, I’m more
positive since I have access to the information that let’s me understand which video assets are delivering real results.Travis is one of those couple of individuals that is in fact proud of his video marketing technique , and a huge part of that is due to the confidence he has in the outcomes. It’s not because they’re producing amazing smash hit videos that get lots of shares on social media. His team produces the majority of their material in-house– and many of their videos get a modest number of views. He understands that the individuals enjoying are targeted and certified prospects, he utilizes real engagement data to produce insights and help his sales team transform them much faster, and he delivers ingenious campaigns like a personalized holiday greeting that generate a lower cost-per-opportunity than their typical cost-per-lead for other programs.Travis and I concurred that the finest way to share more ideas and to reveal some of this in action is through a … wait for it … video! We’ll be hosting a live webinar on July 19th to discuss the latest patterns and best practices in B2B video marketing. I’ll broaden on how other online marketers are being innovative with video throughout the purchasing journey for audience structure, list building, qualification, and sales enablement. Travis will share real life examples of how they use video material, tailored video, and viewer analytics to drive audience engagement, enhance lead scoring, and create unforgettable customer experiences. And we’ll wrap it up with a very fast demo of the Vidyard video marketing platform and a dynamic Q&A. Want to see you there!