JetBlue is entering the transcontinental pizza delivery company. It’s a marketing stunt, designed to draw attention to JetBlue’s 11 daily nonstopsin between JFK and LAX– and given thatI’ve never ever written the phrase “JetBlue’s 11 daily nonstopsin between JFK and LAX” before, mission accomplished.
The program is called Castle in the air. In between May 9 and 11, starting at midnight each day, JetBlue will take orders online, at, and they’ll deliver real New York City pizzas– from Patsy’s Pizza in Harlem– to 350 consumers per day in Los Angeles.
“It’s all part of the procedure of making this the first-ever coast-to-coast pizza delivery by an airline,” a spokesperson informed me via e-mail. “The pizza is made fresh every day at Patsy’s Pizzeria of East Harlem and baked in their coal-fire oven. From there, it will be packed for the flight. Upon arrival at LAX, the pizza will be brought to a kitchen and prepped for final shipment so that it’s fresh and delicious upon shipment to your door.”
This implies that if you remain in Los Angeles, all you actually need to do is to plan ahead, provided you take place to live in among the choose zip codes that are within the shipment area. Just order at midnight: $12 for a cheese pizza, $15 for pepperoni. (Delivery and driver suggestions are consisted of.)
Then, go to sleep, get up, go about your typical day, and be home in time to obtain your pizza provided, at some point between 7 p.m. and 10 p.m., California time.Patsy’s is an inspired option, too. Established in 1933, its< a target =_ blank href =http://www.patsyspizzeria.us/ rel=nofollow > site claims with typical New York humility to be “the indisputable premier pizza dynasty in New york city and probably in all of The United States,” as well as that their creator essentially “invent [ed] offering pizza by the piece.”
“The JetBlue marketing group invested a great deal of quality pizza eating time checking all of the renowned pizza in New york city and ultimately Spike Lee helped to break the tie, helping us select Patsy’s Pizzeria of East Harlem,” the very same representative said. (He did a promotional video, too.)
You may be questioning how the pizza will taste after a 10 or 12-hour journey from Harlem to your door in California.JetBlue insists they
‘ve believed of this, and their FAQ insists that” a designated pizzaiolo( a specifically qualified pizza chef )has overseen the logistics of the pizza’s journey to make sure quality is preserved throughout the procedure.”This is among the few service and marketing stories I
‘ve done where I cannot see any drawback for anybody involved. For example: Patsy’s Pizza The location is constantly crowded, so I have no idea that they really require this included PR increase
. However it’s a good one.JetBlue Please. Expenses to them are negligible, the promo is fun, and it highlights their claim to be”New
York’s Home town Airline company.”Citizens of Los Angeles Prepare to have your mind blown. Your Mexican food is much better than ours, and your fast-food burgers are remarkable. But when it pertains to pizza, fuggetaboutid. Don’t get me begun on the bagels.Speaking of which, I asked JetBlue if they might do this again, flying bagels out west, or even providing In-N-Out hamburgers to us back home in New York.
No strategies as of now, they said, however they’ve been getting demands through social media,”so maybe it will inspire another idea in the future.”