By Dennis Peprah, GNA

Sunyani, May 16, GNA– Mr. Yaw Osei Owusu, the Chief Executive Officer of the Golden Secret Group, a marketing, sales and distribution company on Wednesday lauded the government’s Online Marketing and Digital Entrepreneurship Programme.The programme is developed to

allow business owners to optimise their marketing efforts and develop brand-new financial chances. He said the programme had the prospective to reduce unemployment within the quickest possible time, and therefore encouraged regional business owners and the brimming unemployed youth in the country to take benefit of it and utilize technology to create tasks for themselves, showcase and market traditional items. Mr. Owusu said with development in technology, online trade financial investments and shopping had actually created many chances for entrepreneurs to find new and all set markets for their products to contribute to make considerable impact on the economy. The National Youth Authority(NYA) launched the Online Marketing and Digital Entrepreneurship Program in 2007, to equip especially the unemployed youth and pettyentrepreneurs with the requisite technology-driven entrepreneurial skills to use social media efficiently to market their product or services. In an interview with the Ghana News Company(GNA)in Sunyani, Mr. Owusu nevertheless suggested that digital marketing needed exceptional branding and comprehensive product packaging of items that would be appealing

and fulfill worldwide requirement too.”There is myriad of technological developments that artisanal employees can benefit from, to market their products online” he said. According to Mr Owusu though digital or online marketing was brand-new in Ghana’s commerce, it had

good capacities and fantastic fortunes for entrepreneurs who needed to capitalize on it, and represent their items online. He described that knowledge in digital marketing was satisfying as it enabled business owners to quickly access countless customers around the world and engage with them and recognize to satisfy their products requires along with get customer feedback. “Online have many benefits over

traditional marketing. It easily promotes services and products. Regardless of the service or product, digital marketing can work due to the fact that it is a result-oriented platform”, Mr Owusu added.Meanwhile, Leticia Tabuaah, a beneficiary of the very first batch of the Online Digital Marketing and Entrepreneurship Program said the program had enabled her to bring brand-new customers on the digital platform. Sharing her testimony with the GNA in Sunyani, Ms Tabuaah stated she offered fresh tilapia, stating with using the internet she had actually been able to reach out to and provided fishes to several customers in the hospitality industry. She was among the 197 recipients who lost consciousness after 16 weeks of intensive training on Online Digital Media Management, organised by the NYA in Sunyani. Ms Tabuaah who is a Senior High School graduate said she had been able to broaden her service, with making use of the internet and might now buy quantities of fresh tilapia from Yeji in the Pru East District of Brong-Ahafo without always taking a trip numerous kilometres to the fishing town.GNA