Budgeting for Digital Marketing in China, Explained

Budgeting for Digital Marketing in China, Explained One of the greatest concerns brand names encounter when entering China is that they grossly undervalue the budget plan needed for an effective marketing method. Without sufficient funding and/or inaccurate budget allowance, they go to pieces, and stop working to gain traction.Why is this such a common issue?

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2018 Craft Beer Branding Trends

Craft beer in 2018 is off to a fun start: 6,000+ breweries, significant hallmark infringement claims, more acquisitions and closings, more mixed culture beer, shine beer(?), and the ongoing trend that is hazy-juicy-milkshaky-New Englandy IPAs.Along with a host of new branding patterns, there are a number of major currents that are impacting the industry and

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Video Marketing How-To: YouTube vs. Your Website

Hello, and welcome to another episode of Video Marketing How-To! This week we want to tackle a concern that comes up typically– whether your video should survive on your website, your YouTube channel, or both!First thing ‘s very first is understanding that YouTube, alone, isn’t a video technique. You need to be utilizing both YouTube

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