Xiaomi has attained historic growth in India. It has actually set a new example for the electronic item makers. Within a really brief span of time, Xiaomi has ended up being the most selling smart device brand name in India. The road to triumph was not that easy, the brand took the danger of releasing its items just on online platforms which produced a sense of demand in buyers and now Xiaomi has gone into a new section in Indian market with the launch of its very first TELEVISION in the nation. Let us take a look at Xiaomi’s marketing strategy by which the company is looking positive to capture Indian Television market.
Source With the launch of TVs, Xiaomi is attempting to follow the very same tactics that assisted it to win the smart device market. Xiaomi is trying to change way Indians buy Televisions. Doing that is not that basic but breaking stereotypes is a habit of this brand name. Xiomi currently knows the psychology of Indians and with that, they are providing superior quality products at extremely reasonable rates to the consumers. Competitors and market size Source At present, Indian TELEVISION market is controlled by popular brand names including LG, Samsung and Sony with an overall of more than 75 percent hold. Xiaomi wishes to dominate the marketplace by concentrating on TELEVISION sizes that are bought most in the nation that is the reason for releasing TVs in 3 most selling screen sizes– 32-inch, 43-inch and 55-inch.