Invite to another episode of Video Marketing How-To! This week we’re going to discuss product demonstration videos– ways to produce one that’s engaging, useful, and drives conversions!First off, I wish to take a
minute and talk about the difference in between an explainer video, and a demo video. Explainer videos are fantastic for showcasing how your option solves an issue at a high level. They do not have to have any real images of your product and services to be valuable.Demo videos on the other hand should teach prospects or customers the best ways to accomplish something with your product. Keep in mind, this is material
that your potential customers consume on their own before getting a demonstration from sales– it’s not a 1 hour demo captured on video camera, but a quick introduction of one or more of your features.Now let’s take a look at length– demo videos aren’t generally thought about top-of-funnel material so you can go a bit longer on length, however don’t bite off more than your viewers can chew. Keep your demonstration videos to the point, stroll audiences through one action, and do it succinctly.Next up is formatting– if you’re going to be producing numerous demo videos, attempt to structure them the very same way. Opportunities are if you have constructed a complex item, your audiences will be watching
numerous videos to totally comprehend how your system works, so having a cohesive structure means viewers know what to expect.Finally, circulation. Demo videos have the tendency to be more mid-funnel content as they’re developed to educate trial users or existing consumers on ways to use your item. Having them on your website is a must, however it’s not a bad concept to have them on YouTube. Lots of users search YouTube for info on products, and having brief demo videos that show potential customers how to utilize your item is always a good idea.I hope you learned a thing or 2 about building an effective demo video. Check out these full-length examples from Salesforce, Taulia, inContact and Vidyard, Keep in mind– if there’s a subject you would like us to coveron Video Marketing How-To, please let us understand in the remarks! See you in a few weeks for another episode!