Are you proud of your video marketing technique? I wager the response comes pretty quickly.Nearly every online marketer I consult with nowadays is utilizing video in their web, social media, demand, material marketing, or sales enablement programs. They all think it’s important, and they all plan to increase their financial investments in video since they think it works. When I ask the simple question “are you proud of your video material or your video marketing method”, the answer is usually a smothered, really humble,” no”. When I ask the unfair follow-up concern
“do you know how well your videos are performing or exactly what your ROI is on your video investments?” they generally laugh, or cry, and repeat the exact same answer.This got me thinking of why marketers are still having such a
difficult time with video marketing, provided how important and impactful it can be (check this recent post for some meaty statistics that reinforce this ). And more importantly, what they can do to get on the fast path to video marketing success. Without more ado, here are some fast ideas to assist you get proceeding a video marketing method you can be pleased with:1. Place the Focus on Impact, Not Quality I find that many online marketers aren’t happy with their
video technique due to the fact that they feel their material just isn’t that excellent. Typically “isn’t really that terrific “simply suggests they do not believe it’s high quality or it hasn’t taken off on YouTube with thousands of views.For most online marketers, fantastic content is just whatever gets the job done. Is your material keeping your target market engaged? Is it increasing their time-on-page and driving much better conversion rates? Is it moving audiences through the funnel and influencing crucial decision makers? If you do not know the answers to those questions, you simply have no idea exactly what’s working and what’s not.Maybe your not-so-great videos are really driving more pipeline than the other material efforts that you think are oh-so fantastic. Perhaps you ought to be proud! Or perhaps not.
Don’t be subjective and don’t make presumptions. You require to let the data speak itself. And to do that, you have to start by getting the ideal information!.?.!! 2. Get Creative in Your Use of Video In basic, I discover that marketers are still extremely conservative in how they utilize video content. Explainer videos and academic webinars are pretty commonplace now, since online marketers understand that video is the very best way to educate offered its high retention rates.But do not forget that video is likewise the finest method to influence, captivate, and link with people on a more individual and psychological level. Get creative with utilizing video to provide fun, approachable, and humanized content projects.
Inspire your audience with humanized stories of clients utilizing your product and services to attain better results. Or just use video blogs, culture videos, and company updates to get in touch with your audience on a personal level. Attempt some things out and diversify how you use video content, and you’ll begin to find what you ready at, and what your audience actually cares about.3. Attempt Something(Somewhat)Bold Let’s face it, no one(including your consumers)will get excited about your video strategy if you’re publishing another boring, screen capture video with a voice-over to reveal off your newest feature.But you know exactly what they might get delighted about? If you provided an interactive video
a fish story around using video content and analytics to separate their business, increase conversion rates, better rating and certify prospects, and provide campaigns that get the attention of their CEO. He’s one of those online marketers that is
actually doing exactly what I have actually talked about above (and undoubtedly, a big motivation for this whole post– thank you Travis! ). The one thing that Travis stated throughout our discussion that offered me the most stop briefly (in a great way)was the following: When I
sit down with our executives, our sales team, and my marketing peers, I’m more
positive since I have access to the information that let’s me know which video assets are providing genuine results.Travis is one of those few individuals that is actually proud of his video marketing method , and a big part of that is due to the confidence he has in the results. It’s not since they’re producing amazing hit videos that get tons of shares on social networks. In reality, his group produces the majority of their content in-house– and the majority of their videos get a modest variety of views. He knows that the people viewing are targeted and qualified potential customers, he utilizes actual engagement information to produce insights and assist his sales team transform them much faster, and he provides ingenious campaigns like an individualized vacation greeting that generate a lower cost-per-opportunity than their typical cost-per-lead for other programs.Travis and I concurred that the finest method to share more concepts and to show some of this in action is through a … wait for it … video! So we’ll be hosting a live webinar on July 19th to go over the most recent trends and best practices in B2B video marketing. I’ll expand on how other marketers are being imaginative with video throughout the purchasing journey for audience building, list building, qualification, and sales enablement. Travis will share real life examples of how they utilize video material, tailored video, and audience analytics to drive audience engagement, boost lead scoring, and produce unforgettable consumer experiences. And we’ll cover it up with an extremely fast demo of the Vidyard video marketing platform and a lively Q&A. Intend to see you there!