Are you happy with your video marketing strategy? I wager the answer comes quite quickly.Nearly every marketer I speak with these days is utilizing video in their web, social media, need, material marketing, or sales enablement programs. They all think it is necessary, and they all plan to increase their investments in video due to the fact that they believe it works. Yet when I ask the basic question “are you happy with your video content or your video marketing technique”, the response is usually a stifled, really modest,” no”. When I ask the unjust follow-up concern
“do you know how well your videos are performing or exactly what your ROI is on your video investments?” they usually laugh, or cry, and repeat the exact same answer.This got me considering why online marketers are still having such a
tough time with video marketing, given how crucial and impactful it can be (check this current post for some meaty statistics that strengthen this ). And more importantly, what they can do to obtain on the quick path to video marketing success. Without more ado, here are some quick pointers to help you get carrying on a video marketing technique you can be happy with:1. Location the Emphasis on Effect, Not Quality I find that lots of marketers aren’t happy with their
video method due to the fact that they feel their content simply isn’t really that excellent. But frequently “isn’t that fantastic “simply means they don’t think it’s high quality or it hasn’t taken off on YouTube with thousands of views.For most marketers, fantastic material is simply whatever does the job. Is your content keeping your target audience engaged? Is it increasing their time-on-page and driving better conversion rates? Is it moving audiences through the funnel and affecting crucial choice makers? If you have no idea the answers to those questions, you merely have no idea what’s working and exactly what’s not.Maybe your not-so-great videos are actually driving more pipeline than the other material initiatives that you believe are oh-so amazing. Maybe you ought to be happy after all! Or maybe not.
Do not be subjective and do not make assumptions. You have to let the data speak itself. And to do that, you have to start by getting the ideal data!.?.!! 2. Get Creative in Your Use of Video In general, I discover that online marketers are still really conservative in how they utilize video content. Explainer videos and educational webinars are quite prevalent now, given that online marketers understand that video is the very best method to inform offered its high retention rates.But remember that video is also the very best way to influence, captivate, and connect with people on a more personal and emotional level. Get innovative with using video to provide fun, approachable, and humanized material campaigns.
Inspire your audience with humanized stories of customers utilizing your items or services to achieve much better results. Or simply use video blogs, culture videos, and business updates to get in touch with your audience on a personal level. Try some things out and diversify how you use video material, and you’ll begin to find exactly what you’re excellent at, and what your audience truly appreciates.3. Try Something(Rather)Bold Let’s face it, nobody(including your customers)will get excited about your video strategy if you’re releasing another boring, screen capture video with a narration to display your most current feature.But you understand exactly what they might get excited about? If you provided an interactive video
an incredible story around using video content and analytics to differentiate their business, increase conversion rates, much better rating and certify prospects, and provide projects that get the attention of their CEO. He is among those online marketers that is
in fact doing exactly what I’ve talked about above (and admittedly, a substantial motivation for this entire post– thank you Travis! ). The one thing that Travis stated during our discussion that offered me the most stop briefly (in a great way)was the following: When I
sit down with our executives, our sales group, and my marketing peers, I’m more
positive since I have access to the information that let’s me know which video possessions are delivering genuine results.Travis is one of those few people that is really happy of his video marketing technique , and a huge part of that is due to the self-confidence he has in the results. It’s not due to the fact that they’re producing fantastic blockbuster videos that get lots of shares on social media. In fact, his group produces most of their content in-house– and most of their videos get a modest variety of views. However he knows that the individuals viewing are targeted and qualified potential customers, he utilizes actual engagement information to generate insights and help his sales group convert them faster, and he provides ingenious campaigns like a tailored vacation greeting that create a lower cost-per-opportunity than their average cost-per-lead for other programs.Travis and I agreed that the very best way to share more ideas and to reveal a few of this in action is through a … wait on it … video! So we’ll be hosting a live webinar on July 19th to go over the current patterns and best practices in B2B video marketing. I’ll expand on how other online marketers are being imaginative with video throughout the buying journey for audience building, list building, qualification, and sales enablement. Travis will share real world examples of how they utilize video material, individualized video, and viewer analytics to drive audience engagement, improve lead scoring, and develop memorable client experiences. And we’ll cover it up with a very quick demo of the Vidyard video marketing platform and a vibrant Q&A. Hope to see you there!