Hello, and welcome to another episode of Video Marketing How-To! This week we want to tackle a concern that comes up typically– whether your video should survive on your website, your YouTube channel, or both!First thing
‘s very first is understanding that YouTube, alone, isn’t a video technique. You need to be utilizing both YouTube and your very own website as part of your video method, but there is absolutely a distinction in what each channel means to your business.Your videos on YouTube can have a variety of goals– awareness structure, creating subscribers, and driving traffic back to your site. Videos on your website can similarly have multiple objectives, from teaching customers about your product to generating leads, however one crucial difference is the last destination. YouTube ought to drive traffic to your website. Your website ought to keep people there as long as possible, and move them through the purchasing funnel.For YouTube, focus your attention on content you wouldn’t typically have gated. Assets that are top of funnel, and not too product focused. Anything you need to have a prospect fill in their info for, like full webinars, or lead generation content isn’t something you need to have offered to everyone.That said, YouTube is a fantastic location for hosting your blog site content, business culture material like holiday videos and memes, and naturally your campaign content. Just make sure you always use the description and YouTube< span data-cmtooltip ="Annotations Text, links or images displayed during the video in order to encourage audiences to take some type of action. This can be anything from going to a landing page or downloading a content property to making a purchase straight through the video." aria-describedby=tt > annotations to drive audiences back to your website to take the next step.Once prospects are on your site, you’ll wish to ensure your videos oblige them to take action. Here you can host your feature-length webinars and gate this content, so you can use it as a lead generation tool.Your more intricate product-based how-to content can likewise reside on your website, as hopefully individuals aren’t searching YouTube for deep support questions. Exact same opts for your occasion material– by all ways, have a trailer on YouTube, but don’t give away the whole keynote series for free.Together, your website and your YouTube channel are a powerful method of getting eyes and leads from your video. As a guideline of thumb, if you’re not interested in offering it away, don’t put your video on YouTube.Anything else is reasonable game, and will likely assist you build a great YouTube channel subscriber base, however always make sure you’re using a YouTube annotation or call-to-action in the description to get people back to your site. YouTube views are great, but leads are nicer! That recommends today, and certainly tune in another few
weeks for another episode!