Budgeting for Digital Marketing in China, Explained

Budgeting for Digital Marketing in China, Explained One of the greatest concerns brand names encounter when entering China is that they grossly undervalue the budget plan needed for an effective marketing method. Without sufficient funding and/or inaccurate budget allowance, they go to pieces, and stop working to gain traction.Why is this such a common issue?

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Influencer Marketing at Mediavine

You’re familiar with our mission statement here at Mediavine, right?In case you need a refresher, the important things that we enjoy to do above all else is “build sustainable companies for material developers.” As a team of content creators ourselves, we know that a person of the greatest components of building a sustainable company is

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The rise of Stories and the changing face of social marketing

This behavioral shift has also brought an interesting modification in our social networks intake. Stories throughout all popular platforms are turning more popular year over year and this highlights a big concern; will social networks news feeds vanish over time?Earlier this year Mark Zuckerberg was admitting the development of Stories: Another important shift that we’re

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Mediacorp selects Debra Quickly as Chief Marketing Officer, Irene Lim as Chief Client Officer

SINGAPORE: Mediacorp on Friday (May 18) revealed the consultation of media veteran Debra Quickly as Chief Marketing Officer, a recently produced function to lead the company’s new incorporated marketing organisation.This new integrated marketing organisation brings together most of the company’s marketing and communications personnel under the leadership of Ms Quickly, and becomes part of the

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