Is your marketing platform truly smart?

General AI The synthetic intelligence that we understand from sci-fi is called basic AI . It’s a flexible, always-learning intelligence, comparable to our own human intelligence. In reality, the only considerable distinction between AI and human intelligence is that AI is human-built. It can set its own criteria, much as humans can specify how and

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The best ways to define CLEVER marketing objectives

The best ways to define SMART marketing objectives By Dave Chaffey Important Explore our Digital Marketing Strategy and Planning Toolkit From SMART to SMARTER marketing goals When identifying specific marketing goals to support your long-lasting goals, it prevails practice to apply the extensively utilized CLEVER mnemonic. You will know that SMART is utilized to examine

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Picking effective digital marketing KPIs

How to set digital marketing KPIs, make them CLEVER KPIs and align your KPIs to the RACE planning model Digital Marketing KPIs or Secret Efficiency Indicators are measurable objectives which help you to track and measure success. KPIs are an useful method for Digital Marketers to set expectations and prove that their work is having

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Gartner: One-Channel Digital Marketing Analytics Are Over

There is no single-lane traffic in digital marketing analytics. IMAGE: Ken Lund New players that have actually emerged in Gartner’s world of digital marketing analytics platforms are accepting people-based marketing and they’re constructing a real omnichannel view of individuals. Martin Kihn, research study vice president who specializes in data-driven marketing for the Stamford, Conn.-based research

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Making Sense of Content Marketing Data: Q&A with OneSpot Chief Technique Officer, David Brown

OneSpot just recently selected David Brown as Chief Strategy Officer to lead the brand-new Strategic Services department. As an early innovator and trailblazer in material marketing, David brings a wealth of experience dealing with Fortune 500 brand names to develop highly-effective methods around material. We sat down with David for more information about his take

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Quantzig’s Marketing Analytics Service Helped a Leading Retail Company to Optimize Their ROI

Marketing Analytics Helps a Leading Retail Firm Improve Expense Cost Savings. (Photo: Service Wire) Marketing Analytics Assists a Leading Retail Firm Enhance Cost Savings. (Picture: Organisation Wire) October 20, 2017 08:03 AM Eastern Daylight Time LONDON–( BUSINESS WIRE)– Quantzig, an international analytics options service provider, has announced the conclusion of their most current marketing analytics

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