Success in Marketing and Business Starts with Team Effort

Success in Marketing and Organisation Begins with Team Effort Trond Atle Smedsrud is EVP Development and Marketing at Aker BioMarine, leading the company’s global development and marketing function. He is responsible for the company’s marketing activities in U.S.A, Asia, Australia and Europe. He also holds the duty for Aker BioMarine’s development efforts, consisting of a

Read More

Pros & Cons of implementing AI in B2B marketing

have been utilized in various sections of services and specifically in business-to-business (B2B) marketing. A B2B situation is whereby businesses offer their item to other businesses simply as the name recommends. Services here use multilayered approaches that require online platforms of communications such as emails, social media, web relationship management, and online campaigns all focused

Read More

DNA of a tactical marketing operations leader: 3 seismic shifts, Part 2

Marketing operations(MO )as a committed, moneyed and strategic ability has taken off across B2B marketing organizations. Driven by conventional marketing’s poor response to changes in innovation, client behavior and use of information for decision-making, the marketing operations function is not just filling the space, however also developing a competitive advantage for organizations by making it

Read More